Sherri Sosa has been appointed President of Venue Nation's U.S. Group by Live Nation.
Sosa has spent the last 18 years working for Caesars Entertainment Corporation, where he has worked in the areas of entertainment, hospitality, and venue operations. She has oversaw the expansion of brands such as the Flamingo, Paris, Planet Hollywood Resort and Casino, Harrah's New Orleans, and others throughout her career. She also has a long history of being a vocal advocate for diversity, having helped to initiate a women's leadership program that resulted in an increase in the number of women appointed to management positions.
Sosa earned her bachelor's degree in finance and marketing from the University of Manitoba and her master's degree in business administration from Tulane University's A.B. Freeman School of Business.
Sosa will oversee operations, growth, and development of the venue management sector, as well as key artist and partner relationships, in her new role, which she will share with Live Nation Concerts president Bob Roux and Venue Nation CEO Tom See.
In a statement, Roux said, "We are delighted to have Sherri join our team and lead our world-class portfolio of venues across the United States." “Venues are the beating heart of the industry, bringing together artists and fans for unforgettable live music experiences, and we can't wait to see Sherri help drive Venue Nation to the next stage. Her enthusiasm for the guest experience and her experience bringing brand experiences to life will energise our venues as we welcome live music back into our lives.”
Every year, Venue Nation operates over 200 venues around the world, offering accommodation for tens of thousands of fans and musicians.