• Donny Willis


Now it's official: Seton has been hired as President of SoundCloud, with an effective date of May 1, 2021.

He will report directly to SoundCloud's Chief Executive Officer, Michael Weissman.


Seton, who is based in New York, will be responsible for SoundCloud's distribution and artist services businesses, Repost by SoundCloud and Repost Select, as well as overseeing content collaborations and market growth, leading mergers and acquisitions, and managing the company's business strategy.

As the music service's new President, Seton will be charged with "developing strategic plans and opportunities to drive SoundCloud's transformation into a next-generation music entertainment business," according to SoundCloud.

Drew Wilson, SoundCloud's Chief Operating and Chief Financial Officer, was recently announced as Seton's replacement. On April 1, 2021, Wilson became a SoundCloud member.

Seton comes to SoundCloud from Warner Music Group (WMG), where he was President of Independent Music & Creator Services, where he was responsible for ADA Worldwide, Asylum Records, Level, and Arts Music.

From 2015 to the present, Seton has led ADA Worldwide to more than triple its size, spreading across Latin America, Asia, and Europe.

Seton also led WMG's LGBTQ+ affinity community and served as Co-Chair of the company's Diversity Council.

Seton started his career at Warner Music Group in 2009, eventually becoming the Office of the CEO for WMG Chief Executive Officer Stephen Cooper in 2011, after assisting with the company's sale to Access Industries that year.

As Senior Vice President, International Strategy and Operations, and then President of Alternative Distribution Alliance, he oversaw a number of strategic initiatives.

Leading the purchase and subsequent incorporation of the Parlophone label company, overseeing WMG's acquisition of Gold Typhoon in Asia, and conceiving and launching WMG's Arts Music division were among these initiatives.


“Eliah's passion for music and creative spirit, coupled with his deep business experience providing world-class services to the global music community, is exactly the knowledge and mentality that will help turn SoundCloud into the leading music entertainment company,” said Michael Weissman.

“I am beyond thrilled to be working with Eliah, an incredibly talented business executive and wonderful individual, to chart our company's strategic course, strengthen our artist and industry partnerships, and expand the opportunities for artists to develop and earn on SoundCloud.”

“I am so excited to work with Mike and the team to help drive the future of this iconic company,” Seton said.

“SoundCloud has always been at the forefront of creativity and is the gold standard for musical independence.

“The opportunities for SoundCloud and musicians, labels, and entrepreneurs around the world are limitless, and I am honored to be a part of this incredible team and community.”