In a campaign photo, Dua Lipa wears Puma's bold new sneakers.
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Dua Lipa's Y2K-inspired style is well-known, and her first Puma campaign shoot is a throwback with a modern twist.
On Tuesday (April 6), the actress shared a series of images wearing Puma's latest Mayze women's silhouette. Crop tops, retro windbreakers, a beaded necklace, and mini hair braids were worn with the stacked midsole look, which comes in black and white.
In a press release, the "Levitating" star said, "The Mayze is the perfect fit; it works for me on stage and off." "I can work the classic stacked sole into any look," says the designer.
Lipa was appointed Puma's new brand ambassador in November 2020, and she will partner with the company's women's business to empower females all over the world through promotions and inclusive initiatives. Puma's "She Moves Us" initiative, which seeks to inspire and link women through sport and culture, has featured the singer this year.