• Donny Willis

Dreamville by J. Cole and Apple collaborate with MGP on a marketing bootcamp.

J. Cole's Dreamville Ventures has teamed up with Apple and Marcus Graham Project to fund 12 young individuals taking part in the iCR8 Bootcamp, MGP's flagship initiative aimed at shaking up the marketing and media industry.


As a first-of-its-kind affiliate, Dreamville Ventures has joined the iCR8 Summer Bootcamp. Marcus Graham Project will be able to continue its efforts to expand diversity and equality in music and entertainment marketing through the multi-disciplinary media company co-founded by J. Cole. Music, TV and film, clothing, and live events will be among the Dreamville verticals where the two groups will collaborate closely.


In a statement, Dreamville Ventures evp and president of Dreamville Studios Candace Rodney said, "Our company was founded on the premise that dreams become a reality, and we've developed a home that challenges industry norms." "Our collaboration with the Marcus Graham Project extends the Dreamville family by establishing a pipeline to find and grow young talent, all of whom we hope will leave the program feeling ready to conquer both the industry and their dreams as their own authentic self," says the Dreamville team.


Future marketing leaders will be able to learn from industry mentors and apply their specific creativity to industry challenges at the iCR8 Bootcamp. Participants will be allocated a particular marketing plan for both brands and will meet with stakeholders from various levels of the marketing mix one-on-one to appreciate channel efforts and see the end-to-end outcomes of their innovative ideas. The bootcamp team will operate as a pop-up agency, providing consulting services to a select non-profit or minority-owned company, as well as Apple and Dreamville.


"If this year has taught us anything, it is that the time for creative thinkers has arrived. As we approach the 15th anniversary of the Marcus Graham Project, we want to continue to push the boundaries of diversity and, more specifically, equality into spaces where the voices of people of color are most needed "Larry Yarrell, the Marcus Graham Project's chief development officer, said in a statement. "To do so, we'll need allies that are role models for diversity, equality, and creativity."


This is the fourth year that Apple has donated to MGP's cause. Apple's inclusion in the iCR8 Bootcamp follows the company's June 2020 announcement of its Racial Equity and Justice Initiative, as well as the Propel Center's recent sponsorship of Historically Black Colleges and Universities.


In Dallas, Texas, the iCR8 Boot Camp began as an in-person program. It has grown to include Chicago, Detroit, and Los Angeles in the last 14 years. Due to COVID-19 constraints, it was reimagined as a computer program in 2020. Hundreds of graduates have gone on to work at firms such as Burrell, Publicis, and Weiden + Kennedy. Foot Locker, Fossil Inc., Google, Pandora, and Peloton are among the companies that have hired alumni.


For more information about the iCR8 Summer Bootcamp funded by Apple and Dreamville, interested applicants can visit the Marcus Graham Project website. Applications are being accepted until May 1st, with the 12-week Bootcamp starting on June 15th.


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