• Donny Willis

Deadmau5 Cosigns New Gaming Startup; Def Jam Signs JV with Poo Bear

Poo Bear added, "I am extremely grateful to Bearthday Music for collaborating with Def Jam and Universal." “Having the love of Def Jam and their confidence in not only me, but the artists I believe in is truly a dream come true. I'm looking forward to seeing what this exciting new venture brings next. This chance is thanks to Lucian Grange, Jeff Harleston, and Naim McNair. Greetings!!!


Poo Bear has collaborated with a number of artists, including J Balvin, DJ Khaled, Jennifer Lopez, Mariah Carey, Billie Eilish, and Ed Sheeran. With over 350 million albums sold worldwide, he has over 300 composition and production credits.

With visionaries from the music industry, Joel Zimmerman (deadmau5) and Richie Hawtin (Plastikman) PIXELYNX is a modern game adventure based on the newly developed "direct-to-avatar" ecosystem, created by Ben Turner, Dean Wilson, and Inder Phull. The new London and Los Angeles-based company aims to bridge the gap between digital collectibles, games, and virtual worlds, and has been in progress for more than six months. PIXELYNX will collaborate with its consumers to transform their brands into collectible goods that can be used in these amazing worlds, while its creators will use their experience and networks to aid in the transition to a more independent and decentralized entertainment industry.

“The entertainment industry is on the verge of an exciting transformation, where the boundaries between gaming, music, fashion, art, and technology are blurring,” Phull said. “The physical/digital crossover is here to stay, and it's easy to recognize the types of companies that will characterize the next wave of culture if you look beyond the hype. The future of social life will be represented by Fortnite, Roblox, and other new virtual worlds. Our goal is to assist our partners in entering this space and providing tangible value to their fans. It's like being behind in e-commerce or social media if you ignore this new platform.


Zimmerman added, "What PIXELYNX provides goes beyond a 'dip our toes in the metaverse' scenario." “The virtual world is constantly expanding and evolving, which is very exciting, and we are growing along with it, especially in new areas such as music and fashion. Games, virtual worlds, and immersive environments provide us with endless opportunities to forge new paths."


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